How We Achieved 600%+ Growth From Scratch in 30 Days for an EdTech SaaS
About the Client
An AI-driven remote exam platform helping institutions conduct exams efficiently while maintaining high integrity and reducing manual supervision. The product operates on a pay-per-user recurring model serving India and the Middle East.
Challenges
Zero outbound leads at the start, relying only on referrals.
A completely new and unfamiliar product category for the market.
Low lead quality despite acceptable CPL in early testing.
High drop-off and poor response rates from WhatsApp funnels.
Budget constraints requiring fast learning and optimization.
Our Solution
Approach
We implemented a Performance OS using multi-channel paid acquisition, aggressive creative testing, funnel experimentation, and lead qualification layers to build a predictable lead engine from scratch.
Process
Launched Meta and Google Ads simultaneously to test demand across channels.
Segmented audiences into universities, schools, edtech platforms, and coaching institutes using PAS-based creatives.
Tested WhatsApp direct message funnels vs Meta Lead Gen funnels.
Introduced MCQ-based qualification questions to filter low-intent leads.
Shifted to carousel-heavy creatives after performance insights.
Added OTP verification to reduce fake and junk leads.
Launched YouTube ads and a dedicated VSL landing page to warm traffic.
Implemented automation tools and assigned dedicated lead handlers for faster response.
Continuously tested ABO for discovery and CBO for scaling winning ads.
Key Takeaway
A structured Performance OS with disciplined testing, qualification layers, and funnel iteration can build scalable lead flow even for brand-new EdTech SaaS products.
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