From ₹20 Lakh to ₹1 Crore+: A Game-Changing EdTech Transformation
About the Client
A New Delhi–based EdTech software services startup delivering custom platforms, digital publishing solutions, and learning infrastructure for global EdTech companies.
Challenges
85% revenue dependency on top three clients.
Zero brand recognition and no organic traffic.
No professional sales collateral or case studies.
No structured inbound or outbound lead pipeline.
Our Solution
Approach
We rebuilt the company’s brand, authority, and lead engine through content-led inbound, ICP positioning, and targeted outbound execution.
Process
Executed a complete brand revival with professional assets and sales collaterals.
Built LinkedIn and Instagram authority through ICP-focused content.
Created case studies to establish credibility and social proof.
Implemented targeted outbound and LinkedIn lead generation.
Reduced client dependency by diversifying lead sources.
Optimized inbound funnels for qualified conversations.
Key Takeaway
Strategic positioning and content-driven authority can rapidly transform service businesses into high-value growth partners.
