Modernizing a Legacy Healthcare Brand with a Tech-Forward Digital Experience
About the Client
Nidaan is a trusted dental diagnostics and radiology group founded in 1985, serving dentists, dental clinics, hospitals, and franchise partners. While clinically strong, its digital presence did not reflect its technological depth or future-forward vision.
Challenges
Design versus platform misalignment where modern staircase layouts, layered sections, and pseudo-3D components were not inherently WordPress-friendly.
WordPress sandbox limitations restricting deep DOM manipulation and advanced animations, causing rendering inconsistencies and performance trade-offs.
Advanced frontend expectations requiring high-tech visual experience while staying within WordPress’s architectural boundaries.
Our Solution
Approach
A constraint-driven design and engineering strategy was adopted instead of forcing WordPress to behave like a full custom framework.
Process
Applied constraint-first thinking to identify what should be custom-coded and what must remain manageable via CMS.
Used AI-assisted planning to break complex layouts into modular HTML/CSS components and predict WordPress conflicts.
Implemented a hybrid development model using static HTML templates for complex sections, custom CSS and JavaScript for interactions, and WordPress for content management, SEO structure, and scalability.
Executed multiple redesign and refinement cycles to ensure brand alignment, stakeholder buy-in, and clinical professionalism with modern aesthetics.
Performed cross-browser testing, mobile responsiveness tuning, and performance optimization.
Results
This project demonstrates how legacy healthcare brands can modernize digitally without disrupting internal workflows. Nidaan’s new website reflects technological leadership, appeals to high-intent B2B stakeholders, and balances elegance, performance, and scalability.
Key Takeaway
A transformation from a static presence to a modern, precision-driven digital identity.
Authors
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