How a B2B Travel Aggregator Achieved 461% Lead Growth
About the Client
A B2B travel aggregator analyzing lead-generation performance across 11 months, using more than 10 different lead forms to capture agency and corporate travel inquiries.
Challenges
Low monthly lead volume at the start of the campaign.
Inconsistent form submissions due to poor UX and long fields.
Weak follow-up workflows causing lost opportunities.
Limited visibility of performance insights across 11 months.
Our Solution
Approach
We optimized the lead capture and nurturing system through UX improvements, automation, and targeted campaigns.
Process
Redesigned the primary lead form to minimize friction and increase submissions.
Improved follow-up workflows using automated and personalized nurturing sequences.
Implemented targeted marketing campaigns to reach high-intent B2B travel decision-makers.
Analyzed month-wise lead trends to optimize campaigns for compounding growth.
Results
The campaign achieved a remarkable 461% increase in leads from February to December, with December delivering the highest monthly lead count. The aggregation strategy proved highly effective in scaling interest and conversions.
Key Takeaway
Even simple UX fixes and consistent campaign optimization can unlock exponential lead growth in competitive B2B niches.
Author
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