Organic Excellence Through Strategic SEO & Content Optimization
About the Client
A Canadian B2B analytics startup in the MarTech space aiming to increase organic visibility, drive qualified traffic, and improve search rankings in a highly competitive industry.
Challenges
Low organic visibility with only 3.86K clicks and 372K impressions.
Poor average keyword ranking positions around 37.6.
Unoptimized and outdated content failing to attract qualified users.
High competition from established Martech players.
Our Solution
Approach
We implemented a tailored SEO and content optimization system focused on keyword targeting, technical fixes, and high-quality content expansion.
Process
Performed in-depth keyword research to target high-value search terms.
Optimized existing pages and created new SEO-focused content.
Refreshed outdated pages with updated insights and data.
Published blog posts and case studies aligned to buyer intent.
Fixed technical SEO issues such as site speed, broken links, and crawlability.
Results
The startup achieved an 80% growth in organic clicks, an increase in impressions, and improved CTR and keyword rankings within just two months—establishing credibility in the Martech space.
Key Takeaway
Strong content and technical SEO create sustainable organic growth—consistent updates, keyword alignment, and performance fixes deliver fast results even in competitive niches.
Author
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