Pioneering Growth for an Indian Fintech Giant
About the Client
A fast-growing Indian Fintech company that tripled its organic traffic in six months and achieved a 27X revenue increase over five years while preparing for an IPO in 2025.
Challenges
Low organic traffic despite strong market presence.
Intense competition in the fintech industry, especially for high-value keywords.
Content gaps that failed to address user intent.
Technical SEO performance issues damaging rankings.
Our Solution
Approach
We deployed a full-stack organic growth strategy combining technical SEO, content authority building, and fintech-specific keyword expansion.
Process
Conducted a deep technical SEO audit and fixed performance issues like slow loading and crawl inefficiencies.
Developed a keyword strategy targeting high-intent and long-tail fintech queries.
Published data-driven blogs, industry insights, and whitepapers to strengthen domain authority.
Created cornerstone content and case studies to attract backlinks and reinforce thought leadership.
Executed a link-building campaign with fintech publications and influencers.
Results
Clicks surged from 3.4K to 12.8K, impressions crossed 1M, and average rankings improved significantly. The consistent organic growth strengthened investor confidence as the company prepared for an IPO.
Key Takeaway
Fintech brands can dominate competitive search landscapes with strong technical SEO, authority content, and strategic keyword focus.
Author
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