Revolutionizing Healthcare Visibility & Patient Reach
About the Client
A UK-based healthcare chain aiming to improve online visibility, increase patient inquiries, and establish authority in a highly competitive healthcare market.
Challenges
Low organic visibility resulting in only 8.52K clicks and 255K impressions.
Below-average CTR of 3.3% despite high impression volume.
Weak ranking positions around 27.3 for important medical service keywords.
Limited patient-focused content and outdated service pages.
Technical indexing issues affecting overall visibility.
Our Solution
Approach
We crafted a healthcare-specific SEO strategy emphasizing keyword targeting, content optimization, and technical enhancements.
Process
Identified high-intent patient search queries and optimized metadata accordingly.
Created service pages and healthcare blogs that answered patient FAQs.
Enhanced readability and content depth across existing pages.
Resolved indexing and mobile performance issues for better ranking potential.
Optimized Core Web Vitals and user experience across devices.
Results
In six months, clicks surged 1600%, impressions grew significantly, CTR improved, and keyword positions rose—resulting in a 4.8X increase in patient bookings.
Key Takeaway
Targeted healthcare SEO + patient-focused content delivers dramatic increases in visibility, trust, and patient acquisition.
Author
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