Growth for a US PropTech Startup: A Blueprint for Scaling Traffic and Revenue
About the Client
A US-based PropTech startup aiming to increase organic visibility, improve keyword rankings, and drive more conversions. The company needed to overcome low traffic and revenue stagnation in a highly competitive real estate-tech landscape.
Challenges
Limited search visibility with only 1.89K clicks and 77.9K impressions over three months.
Poor average keyword ranking at position 30.4.
Revenue not scaling due to insufficient organic leads.
Competitive PropTech market requiring niche-focused visibility.
Technical SEO issues impacting crawlability and user experience.
Our Solution
Approach
We executed a complete SEO overhaul focusing on technical fixes, keyword strategy, content expansion, local SEO, and authority-building backlinks.
Process
Conducted a detailed SEO audit and fixed technical issues like slow loading, broken links, and mobile responsiveness.
Identified high-value PropTech keywords and optimized existing content around them.
Created new pages and blogs targeting long-tail and bottom-of-funnel queries.
Built authoritative backlinks through guest posting and industry collaborations.
Optimized Google My Business and added location-based keywords to strengthen local presence.
Monitored performance and refined strategies using Search Console and analytics insights.
Results
Within three months, the startup achieved nearly 4x organic traffic growth, improved keyword rankings, and boosted revenue by 8.2x through better-quality leads and higher visibility.
Key Takeaway
A data-driven SEO strategy—backed by technical fixes, strong content, and authority links—can rapidly transform growth for PropTech businesses.
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