Revitalizing Online Sales: SEO Transformation for a US Vitamin Supplements Brand
About the Client
A US-based eCommerce brand selling vitamin supplements. Despite premium products, the brand struggled to rank well, attract organic traffic, and compete with larger supplement companies.
Challenges
Very low CTR below 2%, despite presence in SERPs.
Minimal published content and weak category page optimization.
Technical SEO issues such as slow speed and poor mobile performance.
Highly competitive supplements niche dominated by established brands.
Weak backlink profile impacting domain authority.
Our Solution
Approach
We implemented a comprehensive SEO strategy combining keyword optimization, content expansion, technical improvements, and a backlink authority program.
Process
Researched high-intent supplement keywords like 'organic vitamins' and 'best multivitamins for men.'
Optimized product descriptions and category pages for search relevance.
Published two in-depth, research-based blog articles each week.
Fixed technical issues including speed, mobile experience, and broken links.
Secured backlinks from health blogs, supplement reviewers, and industry directories.
Implemented structured data for product reviews, ratings, and pricing.
Results
In four months, daily organic clicks skyrocketed by 1600% (from 5 to 85+), CTR increased to 4.6%, impressions reached 60K+, and ranking positions improved dramatically.
Key Takeaway
In competitive product niches, consistent SEO + content + technical excellence drives massive traffic and conversion breakthroughs.
Author
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