Scaling User Acquisition for a USA-Based SaaS Through Social Media Systems
About the Client
A San Francisco–based SaaS company offering a personal expense-tracking tool. Despite product quality, they struggled with low user acquisition, weak brand visibility, and poor engagement.
Challenges
Difficulty acquiring new users due to a limited marketing budget.
Low brand visibility in a crowded personal finance market.
High website bounce rates indicating low content resonance and weak engagement.
Minimal presence on social media with no structured content system.
Our Solution
Approach
We built a finance-focused SMM OS that combined educational content, influencer social proof, and targeted Instagram strategies.
Process
Developed a content strategy centered around budgeting tips, money management insights, and product education.
Used Instagram Stories and Reels for interactive financial content.
Collaborated with personal finance creators to build credibility and reach.
Ran targeted campaigns using carousels, videos, and reels to improve acquisition.
Strengthened website–social media alignment to improve visit-to-user conversion.
Results
The SaaS brand achieved strong follower growth, increased website traffic, and improved sign-up conversion rates. Social media became a key contributor to their acquisition pipeline.
Key Takeaway
Educational content paired with influencer trust creates the perfect environment for SaaS brands to scale user signups through social media.
Author
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